dentsply sirona
More smiles & Online Revenue
Background
Dentsply Sirona launched a new online portal to deliver a more streamlined and customer-friendly purchasing experience. Our job was to increase consumer traffic—driving them to the portal.
Client
Dentsply Sirona
Contributions
Motion Design Art Director
Agency
Flynn
Our Strategy
Using data, we were able to target customers, prospects, and drive traffic to Denstply’s new online portal. Collaboration between our media and creative teams were crucial to the success of the campaign. The communication between our teams allowed for this dynamic performance marketing campaign to be continuously optimized.
Our Task
Create a comprehensive collection of digital resources tailored for A/B and multivariate testing, aimed at refining content and promotions.
Social graphics
Our Execution
We evaluated and refined the media and communication strategies across multiple channels including social media, display banners, and paid search.
Display ads
Visual Consitency
As we continued to evaluate and refine the media and communication, it was important to maintain a consistent visual identity that was tied to the Dentsply brand. This ensured that the campaign remained instantly recognizable and conveyed a unified message across all channels, creating a seamless and cohesive experience for our audience.
Email blasts
Sell sheet
the result
649% return on advertising spend
