Hillrom Campaign
Global Surgical Solutions
The Challenge
Among U.S. surgical equipment planners, a majority of them were not aware of Hillrom’s Global Surgical Solutions products. To establish Hillrom as a top choice for capital surgical purchases, increasing awareness was crucial. Hillrom also wanted to populate their sales funnel by attracting prospects interested in key products and diverse Procedural Packages created for the Traditional OR setting.
Client
Hillrom Global Surgical Solutions
Contributions
Motion Design
Web Design
Email Blast Design/Development
Agency
Flynn
The Strategy
Our integrated campaign consisted of two touch points that helped create awareness and populate their sales funnel.
Touchpoint One
The first touchpoint focused on raising awareness.
The purpose was to deliver essential information, which would encourage prospects to kickstart their decision-making process. The primary driver of this phase was a video tour, prominently displayed as the hero image throughout the campaign.
3D Virtual tour
Landing Page
Animated social graphic
Email Blast
Digital Display banners
Touchpoint Two
The second touchpoint was about lead-generation which had a gated offer.
We wanted to provide something that the customer was willing to exchange their contact information for (an equipment audit). This would provide an actionable item that would lead to engagement directly with Hillrom, moving them closer to purchasing.
Lead-gen landing page
Email Blast
Digital Banner Ads
